Beauty7 years ago

Milk Makeup Is Taking Over The Beauty World—Here’s What to Try

by Shirin Karimi Tararani

As beauty editors, we’ll find any excuse to try the hot new items on the beauty shelves, and that’s exactly why we were so excited to get our hands on some Milk products. Milk is a totally new take on makeup; it’s smart, multifunctional, easy-to-use–best of all, it’s designed for self-expression (so you can be beautiful you). The philosophy behind Milk is to view personal style as a means of embracing our individuality. They see beauty in originality, authenticity and design multi-use products for experimentation and self-expression.

Not only does Milk have an incredible message, it’s also a paraben-free, eco-conscious, innovative product line made of the best possible ingredients with minimal to no preservatives. Speaking of natural and cruelty-free, one of the newest products to hit shelves, Hero Salve ($12) is creating some ridiculous buzz. It’s laden with an ultra-moisturizing healing blend of natural oils and shea butter that provides instant hydration to your lips, face, and body⏤wherever you need it. And if it’s any indication of how great it is, the product sold out in moments after it’s the first release, and is currently back on shelves. So, hurry if you want to try it.

Ready to Milk it up? Scroll down to shop for Hero Salve, plus more from Milk.