You’re at a networking event, you see the person you’ve wanted to talk to for months and now you’re approaching them. Yes! Now, what can you do to make sure they remember you? According to a recent Inc. article, people forget up to 90 percent of what they communicate. That’s a lot of important information gone unnoticed–and especially as a woman in the workplace, it is important to make a lasting impression. Fortunately, there are a lot of things you can do or say to propel yourself into the 10 percent of information remembered. According to Carmen Simon, a cognitive scientist and author of the book Impossible to Ignore, “The mistake some people make when trying to influence others’ memory is that they underestimate the impact of existing reflexes and habits.” From tapping into someone’s emotions to presenting familiar content to your audience, Simone explains that there are certain things we can do in our daily interactions. Inc. takes it to another level by highlighting 15 steps on becoming unforgettable.
Keep reading for these 15 science-backed ways to ensure that you are unforgettable.
1. CONTEXT
Make the time where you are transmitting information vivid. Context will be easier for the receiver to recall it.
2. CUES
Cues help the receiver recall information. Thus, if you have the right cues, you will be able to make a big impact later down the line.
3. DISTINCTIVENESS
Make yourself and your information stand out by presenting it in a way that deliberately distinguishes it from other information.
4. EMOTION
It is easier for someone to remember something there are emotionally invested in so be sure to tap into your receiver’s emotions.
5. FACTS
Cold hard facts are easier to remember than fiction, so hit them with the truth if you want to be remembered!
6. FAMILIARITY
It is easier for an audience to remember something they are familiar with, so try to read the room and present content they have associations with.
7. MOTIVATION
If the receiver is motivated to, he or she will remember information more clearly.
8. NOVELTY
It may seem like the opposite of familiarity, but presenting the audience with something that they have never seen before also helps them remember information better down the line.
9. QUANTITY OF INFORMATION
If the information is too short or too long the audience will not retain it. Use the Goldilocks Principle and keep the information somewhere in between.
10. RELEVANCE
If the information is relevant to them, the audience will remember it with more ease.
11. REPETITION
Repetition, repetition, repetition. Catching on? The more you repeat something the more memorable it is.
12. SELF-GENERATED CONTENT
Engaging your audience so that they contribute to the content you are presenting helps them remember it better.
13. SENSORY INTENSITY
Activating the receiver’s five senses help them retain information.
14. SOCIAL ASPECTS
We all feel group pressure and thus social expectations help individuals remember information for fear of making a social blunder.
15. SURPRISE
An unexpected surprise is sure to leave a mark in your audience’s mind. Sharing recent personal news like your birthday, an upcoming move or a recent vacation leaves a lasting impression.
Which of these tips have worked for you? Sound off below!
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